The Woolmark Company

We are the world’s most recognised textile fibre brand – the iconic Woolmark logo has been applied to more than 5 billion products since 1964, guaranteeing quality and representing pioneering excellence and innovation.

The iconic Woolmark logo was created in 1964, quickly making its mark in the global fashion industry. But the story and purpose behind the mark started in the 1930s, when it was decided to promote the world’s most luxurious fibre to an international audience.

100% natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits. Australian Merino wool’s versatility extends from luxury fashion to high-performance activewear, accessories, homewares and everything in between.

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